In view of the changes occurring in the translation market, KE intends to focus on the merging markets of marketing/advertising and technical documentation. The plan is to closely cooperate with Transline on a project-specific basis, since there is a high demand for translations of documentation material. Based on turnover, Transline previously ranked fifth among the largest translation service providers in Germany, and 15th in Western Europe. As a result of the agreed merger, the company will now rank third in Germany and 11th in Western Europe. The number of employees will increase from about 70 to 100. The turnover of the Transline Group will grow about 50% to over 12 million euros per year.
Ever more demanding requirements in a global market
“The worldwide translation market is characterised by the ever more demanding requirements of globally active companies,” explained Transline founder and CEO Dr-Ing. Wolfgang Sturz. These are compounded by high costs and the pressure to innovate. “Whoever wants to be successful in this market over the long term needs an extremely capable IT infrastructure and has to focus on certain core competencies. By adding the technical translation team from KE-Communication, we strengthen our position and can concentrate our IT investments in this area.”
Targeting the top position in Germany
After all, both companies want to continue to grow further. Wolfgang Sturz: “In the past, we experienced about 20 percent growth naturally. In the future, we also want to grow through acquisition.” The declared objective of the Transline founder is to guide his company to the top position in the German market of translation service providers.
Transline customers already include renowned companies such as Miele, Bosch, Sto, Festo, Siegenia and Sennebogen. With the new technical translation team from KE, Transline acquires additional important customers such as Hörmann Garage and Industrial Doors, Daimler, MAN Truck & Bus, Aventics and IBM.