With a variety of practical exercises, the knowledgeable guest speaker Moira Walsh gave excellent presentations on the subjects of websites, SEO and transcreation that were hands-on and easy to follow. An interesting report on the experience of incorporating foreign subsidiaries into the translation process – presented by Renate Kenney from Sto – rounded out the event.
High above the roofs of Cologne
The stimulating environment of the Cologne Tower inspired the participants and speakers to hold an active exchange. In the creative breaks and over a tasty lunch, the subject of foreign-language search engine optimisation (SEO)
Participant Martin Marciniak from the company Igus summarised the day, commenting: “Very well organised, not stiff! Top-notch event. Competent and nice expert session. And the most important: Not a monologue!”