India Is a Market with Enormous Future Potential
The emergent Indian economy has in recent years been able to achieve high, repeatedly almost second-place gross domestic product (GDP) growth rates. The industrial sector and the finance and service sector are the motors of Indian growth. As one of the four BRIC countries (Brazil, Russia, India, China), the country is being assigned an increasingly important future role in global trade.
English is widely used in India and is an official language, which facilitates communication considerably. There are, however, 22 other official languages along with it. English is, to be sure, the standard in every economic sector, but from a cultural perspective, the endemic languages in India are more important. English language dailies have a total circulation rate of 17 percent of all newspapers, Hindi papers have the highest rate with 36 percent and the remainder is divided among several dozen regional languages.
Among the most spoken languages in the world, Hindi stands at second place after Chinese and is still ahead of Spanish and English. Over 600 million people in India and the surrounding area speak Hindi as their native or everyday language. Together with Urdu, Hindi can be seen as the connecting link between the many regional languages in India.
